The right narrative structure in storytelling is actually the way our brains process information. But, not every story told will resonate and have impact – in fact most don’t. It’s part science and part art. We know how to craft the stories that resonate, engage and influence and ensure your storytelling is a powerful employer branding tool.

Watch our short video here for more information you should know about how storytelling works - and doesn't.

James Wiggins on Storytelling
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