Employer brand research, insights and strategy

When you organise focus groups and executive interviews, you have one chance to gather the right insights and understandings to craft the right solution. Our experience in speaking face-to-face with over 5,000 candidates, employees, managers and leaders, over the past 20 years, enables us to know when a particular comment leads to that critical insight.  Powerful insights drives a powerful employer branding strategy.


Then, exactly how you understand and apply candidate, employee and employment experience insights is the key to how effectively your employer brand strategy can achieve your objectives and aspirations.

Watch our short videos here for more detail on how approach research and how we see and craft employer brand strategy.

James Wiggins on EVP Research
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James Wiggins on Employer Brand Strategy
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